Sarah and Kate met eight years ago while studying in Maastricht, the Netherlands. When they are together, their energy and motivation has no limits. They both seek to achieve the impossible and never take ‘no’ for an answer. Although they did not know it back then, their lives were meant for bigger purposes, one of them being Unleash Today.


Kate and Sarah grew up thinking diligence, perfectionism, and hard work would lead to a successful professional life. It was painful for them to realise many years later that different rules apply in the workplace, as hard work does not automatically translate into recognition. It was just as hard to understand that women are still assessed differently due to prevailing gender biases in business and society. 


After graduation, during their years as junior professionals, they noticed they were facing struggles, visible and invisible barriers, and limitations that were all too similar. When looking for self-help books and mentoring, they had to accept that most advice was shared by successful women who were 20 years or more into their professional career. Kate and Sarah did not find any book written by women in the earlier stages of their career that would share their golden rules on how to operate in the workplace as ambitious and progressive women. That’s how Unleash Today was created: “Let us share our lessons learned so other ambitious women do not have to go through the same experience as we did.’


Today, Sarah and Kate are driven to encourage and support ambitious women to reach their full potential and unleash today. They help women acquire the recognition they deserve by overcoming societal gender bias and redefining what it means to be confident and strong. They show it is possible to be progressive and classy while believing in oneself. Thereby, they seek to challenge narrowly defined expectations of how women should act, behave, and look in the workplace. 


Want to learn more about Kate and Sarah? Then subscribe to their mailing list to get notifications about our upcoming book, which will be published in autumn 2020. They share personal stories, tips, and advice on how to succeed as  ambitious women in the workplace. The focus is on making good first impressions, building confidence, perfectionism, self-love, networking, and professional growth.

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